DASGYM. - Intelligent Strength

Brand Building

May 2022 - March 2024

Overview

DASGYM. is a leading fitness center recognized internationally as one of the best in the world, known for its top-tier equipment, vibrant community, and unique atmosphere. To further highlight these strengths and expand its global reach, DASGYM. needed high-quality content that would effectively capture and communicate the spirit of the gym.

Strategy & Execution

Educational YouTube Videos

Created in-depth videos covering training techniques, nutrition, the use of equipment and human anatomy. The goal was to position DASGYM. not only as a top fitness center but also as a knowledge hub for fitness enthusiasts, showcasing the expertise of Andreas Pürzel (CEO).

Reels on Training, Equipment & Athletes

Created engaging Reels highlighting DASGYM.’s equipment, atmosphere, and commitment to excellence. The videos also featured athletes from various sports and showcasing their impressive physiques and performances.

Event Documentation

Produced high-quality videos of events supported or hosted by DASGYM., like ANBF, UKDFBA, and Austrian Giants, capturing the excitement and energy of the performing athletes and the gym’s community.

Creative Ads

Created strategic ad campaigns to highlight DASGYM.’s key messages and unique selling points. These ads were placed across various platforms to increase brand awareness, attract new members, and promote products like books, merchandise and training equipment.

AD Creative for combat sports
Highlighting the gym’s dedicated two-level space for combat sports enthusiasts.

Year - 2024

Austrian Giants Event
Showcasing the athletes’ performances and energy in a dynamic and engaging way.

Recap Reel

Year - 2023

AD Creative for Hyrox & Crossfit
Designed to connect both traditional gym athletes and those passionate about cardio-driven fitness.

Year - 2024

Key Insights

Working closely as a team and actively training in the gym gave us a deeper understanding of how to authentically portray DASGYM. in the digital space. This hands-on approach allowed us to capture the gym’s true spirit and communicate it effectively to the online audience.

Results

DASGYM. continued to grow, attracting new members through engaging content that highlighted its unique atmosphere and values. The produced content boosted brand awareness, strengthened community engagement and positioned the gym as a leading fitness destination both locally and internationally.